Apple unveiled new iPhones at its Surprise and Shine event as expected, but prices have surged by approximately $100 compared to previous models. The iPhone 18 Pro with 256GB storage will start at $1,199, while the iPhone 18 Pro Max will begin at $1,299.
For the higher price, users will get more enhanced experiences. The new phones feature the ultra-fast new A20 Bionic processor, improved cameras, and include the popular new dark cherry color option. Pre-orders for these phones will open on September 12, with official availability beginning on September 18.
In reality, this price increase isn't entirely surprising. It's actually lower than some predictions. The $100 price hike aligns with price increases from competitors like Samsung's Galaxy Z Fold 8 and Z Flip 8, as well as Google's Pixel 11 and Pixel 11 Pro phones.
Ref: cnet
