Apple's new CEO John Ternus officially took over from Tim Cook on September 1, 2026. This marks the third major leadership transition in Apple's history, and it can be said that Cook's era of building the company into a massive business empire has come to an end following Steve Jobs and Tim Cook.
Ternus, who has served at Apple for over 20 years, is an experienced hardware engineer. In this AI era, as it becomes increasingly important to integrate AI functionality within devices rather than just in software, the company has chosen him because he has a deep understanding of hardware and product development.
While Ternus takes over an extremely successful company, he also faces significant challenges. The company is facing slower new product releases, lagging behind competitors in AI technology, and the pressure to explore next-generation innovations. How he will shape the company's future amid these pressures will be a major test for him.
Ref: eu.36.kr
