OpenAI has rolled out a new feature for ChatGPT that tracks user conversations and activity, storing them as memory so the assistant can surface relevant context later when needed. The company says the update allows ChatGPT to better understand individual users' habits and preferences over time, making future interactions feel more personalized.

According to a report from Android Authority, the new memory system bears a strong resemblance to Microsoft's Windows Recall feature, which similarly captures periodic snapshots of user activity for AI-powered indexing. While Windows Recall relies on screenshots, ChatGPT's version builds its memory primarily from conversation history and contextual data exchanged during chats.

Users can manage this feature through the Memory option in ChatGPT's Settings menu, allowing them to enable or disable it based on personal privacy preferences. OpenAI has confirmed that the rollout will happen gradually, with the feature reaching users in phases rather than all at once.

For ChatGPT users in Myanmar, this update could prove useful for keeping track of daily tasks and ongoing projects without needing to repeat context in every conversation. However, users are encouraged to review their privacy settings carefully to understand exactly what information is being stored and how it may be used.