OpenAI has rolled out new shopping features for ChatGPT, allowing users to virtually try on clothing and accessories using their own photos. The update marks the company's latest push to integrate everyday commerce directly into its AI assistant.
To use the feature, users upload a personal photo to ChatGPT, and the AI generates a visualization of how a selected clothing item or accessory would look on them. The update also introduces a Favorites library, where users can save items they like for easy access later when they're ready to make a purchase decision.
The move is part of OpenAI's broader effort to make online shopping more interactive and convenient within ChatGPT, positioning it to compete with dedicated shopping apps and e-commerce platforms. By letting users preview how products look before buying, OpenAI aims to reduce uncertainty in online clothing purchases.
With ChatGPT's user base continuing to grow in Myanmar, this new virtual try-on feature could offer local users a fun and practical new way to shop online. OpenAI says the feature will be expanded gradually across its app and website platforms.
