Insta360, the company best known for its 360-degree action cameras, appears to be developing a unique pair of AI-powered smart glasses, according to a report from GSMArena. This marks a notable step for Insta360 as it moves beyond its traditional camera and video capture business into the growing wearable tech space.
Given the company's background, the new smart glasses are expected to differ from typical AI assistant-focused wearables currently on the market. Instead, Insta360 may leverage its core expertise in camera and video technology to build a device centered around capturing footage in a wearable format, potentially offering 360-degree or wide-angle recording capabilities built directly into the glasses.
While official specifications and pricing details have not yet been confirmed, the move comes as major players like Meta, Ray-Ban, and Xiaomi continue to expand their presence in the smart glasses category. Insta360 entering this space could bring a fresh, camera-first approach that sets it apart from competitors focused primarily on AI voice assistants and notifications.
For tech enthusiasts following the wearable AI trend, this development signals growing momentum in the smart glasses market, with more established camera and consumer electronics brands looking to stake their claim in this emerging product category.
