In today's era where AI technology makes it easy to imitate a person's voice and appearance, world-renowned singer Taylor Swift is attempting to register her own voice and stage images as trademarks (Trademark).
She has legally protected audio files advertising her new album 'The Life of a Showgirl' and her distinctive stage moves. This represents a departure from the traditional practice of only securing copyrights for songs, and is a step toward protecting her entire personal "identity."
Taylor Swift has previously been quite troubled by AI-generated nude images, counterfeit advertisements using her voice, and fake merchandise. By now trademarking her voice, she has acquired a powerful legal weapon that would allow her to sue in the future if AI companies imitate her voice without permission, based on the argument that it "misleads the public."
Taylor Swift is not alone in this battle. Renowned figures like Scarlett Johansson and Tom Hanks are also strongly objecting to AI illegally using and exploiting their images.
Along with movements like 'Stealing Isn't Innovation,' over 700 artists are pressuring tech companies. Taylor Swift's action now demonstrates a new pathway for how artists can protect themselves in the AI era.
Ref: nbcnews
