There's news Apple device users should pay attention to: Apple is reportedly planning to add advertisements to its Apple Maps app to generate more revenue, with an announcement possible as early as this month. According to a report by Bloomberg's well-known reporter Mark Gurman, the advertising system coming to Apple Maps will be quite similar to what Google Maps already uses. Here's how it will work: businesses and stores will bid on advertising placements and keywords directly with Apple. When you search for something, those ads will appear at the top of search results. For example, if you search for 'best matcha,' you might first see ads from well-known coffee shops like Starbucks that have bid on that keyword. These ads will appear across Apple Maps on iOS, iPadOS, macOS, and Apple's web app, according to the report. Ref: gsmarena