Apple fans have been waiting for the new product launch event, which will take place on March 4. The event will be held in New York, London, and Shanghai as a special "Apple Experience." Unlike previous stage presentations, this is a hands-on event for media. New products are expected to be announced in the days before the event. According to Bloomberg's Mark Gurman, announcements will come through press releases between March 2 and March 4. Those announcements are expected to include the highly anticipated iPhone 17e, along with new iPad and MacBook models. A new entry-level iPad with the Apple A18 chip and 11-inch and 13-inch MacBook Pro models with the powerful Apple M4 chip are among the expected devices.