Apple rarely discounts new iPhones, but the iPhone Air received a Lunar New Year promotional discount of over 30% in China. On Tmall and JD.com, the price dropped from the original ¥7,999 by about ¥2,500, and combined with government subsidies, the price fell to around ¥5,499 (approximately $790). The steep discount was necessary because sales had been disappointing globally. IDC data showed the iPhone Air only sold about one-third of what Apple had projected, forcing the company to cut production roughly in half. However, after the price cut, sales bounced back — with the 256GB model on JD.com selling out entirely. New orders now have an estimated delivery date in February, while Tmall still has stock and promises delivery within 6 days. The iPhone Air is 5.6mm thin with a slim, lightweight design, runs an A19 Pro chip, and has a single 48MP camera. It had been criticized for its value-to-price ratio at its original price, but the discount has made it a much more attractive proposition for consumers. Ref: gizmochina